Creative Direction | Art Direction

125TH & GRAY

This fall, THE KOOPLES reimagined timeless elegance through a modern lens with 125th & Grey—a campaign inspired by the Harlem Renaissance and the vibrant downtown scene. Shot in striking black-and-white with bursts of color, the collection comes to life through a sophisticated urban palette at the iconic intersection of 125th Street and Grey. Featuring Shae (Marilyn Agency) and Lizzy Swanson (W360), the campaign follows their day in the city, showcasing a fusion of vintage influence and contemporary style.

[ Influencer | Branded Content | Social | Retail | Print | OOH | POP ]

– Creative Director + Ideation + Director –