Creative Direction | Art Direction

SHOPIFY x ESW

Shopify teams up with ESW to help brands scale globally. An AI-driven production, where excitement met challenge. It wasn’t about “a new frontier” but about reshaping the process in real time, adapting to unfamiliar tools, uncovering new ways forward, and still hitting timeline and budget.

– Creative Director + Ideation + AI Video Co-Director –

 

 In the complex world of global e-commerce, we needed a character that was approachable, loyal, and universally loved. Enter Colin the Corgi, an ambassador who embodies trust, agility, and warmth while guiding brands through unfamiliar terrain.

 
 

Meet Tony, the ambitious global brand leader, curious, visionary, and ready to unlock new possibilities with the right partner.
Through Colin’s guidance, Tony moves from the challenges of tariffs and regulations into a new reality of seamless international growth.