How do you inspire an audience to think beyond the burger? By investing in dreams. The franchise recruitment campaign took center stage at the 2024 Essence Festival, where McDonald’s joined Usher, Janet Jackson, and Kamala Harris at the intersection of art and culture, empowering a new generation to envision themselves as entrepreneurs and make their mark.
[ Event | Branded Content | Social | Digital | OOH | Print ]
– Creative Director + Ideation + Director –
