Creative Direction | Art Direction
Creative Direction | Art Direction
At the 2024 Essence Festival, McDonald’s invited future leaders to “Make Your Mark” by thinking beyond the burger and investing in their dreams. Partnering with icons like Usher, Janet Jackson, and Kamala Harris, the campaign celebrated Black excellence and inspired diverse entrepreneurs to see McDonald’s as a pathway to business success and community impact.
[ Social | Digital | Event | OOH ]
– Creative Director + Ideation + Director –
