State Farm agents are some of Jake’s biggest fans. So much so that many keep a life-size cutout in their offices. That insight inspired Cutout for Greatness, a campaign for Agenthood, State Farm’s B2B platform designed to help agents strengthen their State Farm brand. By casting cardboard Jake as the star, the work turns a familiar office staple into the face of State Farm’s B2B camapaign. Because you, too, are cut out for greatness.
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