Creative Direction | Art Direction

BOLD x NARS

NARS celebrates a new era of fearless beauty with its latest campaign—an ode to bold self-expression and unapologetic confidence. Inspired by François Nars’ iconic words, “Don’t hold back, be bold, it encourages others to be the same,” the campaign reimagines makeup as a declaration of individuality.

Starring Dom Robinson, Thais Oliveira, and Haro, it captures the spirit of empowerment and creativity, inviting a new generation to express their power, joy, and authenticity through color and confidence.

[ Influencer | Branded Content | Social | Retail | Print | OOH | POP ]

– Creative Director + Ideation + Director –

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