From New York to Los Angeles, Alex has built his career on human insight, storytelling, and strategic design, crafting award-winning work that entertains and connects. Driven by a sharp instinct for culture, he has led creative teams behind iconic brands including McDonald’s, Intel, T-Mobile, State Farm, and Bridgestone’s Olympic platform, seamlessly uniting art, strategy, and emerging technology into powerful brand narratives. Most recently, he produced and co-directed a fully AI-driven campaign for Shopify × ESW, recognized by AdAge’s “Campaigns to Know Now” for redefining how creativity and technology converge.
As a leader, Alex is hands-on and deeply present. He believes creativity thrives in trust, curiosity, and shared ownership. He prioritizes building relationships across disciplines, empowering teams to take bold swings, and inspiring them through his own constant pursuit of learning. Whether mentoring emerging talent, collaborating with strategists, or experimenting with new tools like AI, Alex is driven by the energy that comes from collective discovery.
CLIENTS / BRANDS
Shopify, McDonald's, State Farm, Intel, PayPal, ESW, LinkedIn, Duke Health, Uber, Google, Nars Cosmetics, Samsung, The Wynn Resorts, MGM Resorts, Harper's Bazaar, The Kooples, Unilever, Dove, Nexxus, Ralph Lauren, T-Mobile, Purina, Bridgestone Olympics, Duke Health, Blue Diamond Almonds, Santa Teresa Rum, Nike, Walmart, Quaker Oats, Kimberly Clark.
AGENCIES / IN-HOUSE
Publicis Groupe, Organic Inc, Oliver, Ogilvy, Doremus, This Machine, Hero Digital, Ready State, OH Partners, ELA, Redpepper.
Unilver (In-house), Ralph Lauren (In-House).
RECOGNITIONS
AdAge Campaigns to Know Now., The Effie’s, The Drum, Communication Arts, Graphis, The Addy’s, Harper’s Bazaar.
PUBLICATIONS
Schon Magazine, Harper’s Bazaar, Grazia Magazine, Genlux Magazine, Madonna X.
