Creative Direction | Art Direction
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About

From New York to Los Angeles, Alex has built his career on storytelling and strategic design, crafting globally recognized, award-winning work that entertains and connects. Driven by the art of making and a sharp instinct for culture, he has led campaigns for some of the most iconic brands—McDonald’s, Intel, T-Mobile, State Farm, Ralph Lauren, and an Olympic campaign for Bridgestone—seamlessly unifying art, commerce, and culture into compelling brand narratives.

As an insightful leader embedded in the team, Alex fosters a collaborative environment that inspires fearless creativity, empowers talent, and drives impactful brand storytelling across diverse platforms.

CLIENTS / BRANDS
McDonald's, State Farm, Intel, PayPal, Shopify x ESW, LinkedIn, Uber, Google, Nars Cosmetics, Samsung, The Wynn Resorts, MGM Resorts, Harper's Bazaar, The Kooples, Unilever, Dove, Nexxus, Ralph Lauren, T-Mobile, Purina, Bridgestone Olympics, Duke Health, Blue Diamond Almonds, Santa Teresa Rum, Nike, Walmart, Quaker Oats, Kimberly Clark.

AGENCIES / IN-HOUSE
Publicis Groupe, Organic Inc, Oliver, Ogilvy, Doremus, This Machine, Hero Digital, Ready State, OH Partners, ELA,
Unilver (In-house), Ralph Lauren (In-House).

RECOGNITIONS
The Effie’s, The Drum, Communication Arts, Graphis, The Addy’s, Harper’s Bazaar.

PUBLICATIONS

Schon Magazine, Harper’s Bazaar, Grazia Magazine, Genlux Magazine, Madonna X.

As a person of color, I’m deeply committed to using my passion projects to successfully address important societal challenges and cultural moments, with a focus on promoting diversity and inclusion.